What does the new decade have in store for the beauty world?2019 has been quite a year for the beauty industry – across all branches and specialties. We saw an industry-wide shift toward ultra-customized beauty products and enhancements, with more and more consumers choosing the most natural route. One apparent result of this progress is the broadening market that we are seeing which will continue to widen this 2020 and onward. We’re seeing a significant rise in diversity. People coming from all walks of life, backgrounds, colors, and gender identities are welcoming the benefits of enhancing their physical appearance. Looking at beauty from this perspective allowed us to accept that beauty enhancements are just another way to boost confidence just as it is acceptable for one to invest in personality development programs. As awareness that our desire to feel more beautiful is no different than our desire to become better in other aspects of our lives, society is becoming less judgmental of people who choose to receive beauty enhancements.
We see males, not just the effeminate types, walk into salons, makeup stores, and most recently, permanent makeup studios, to get their brows done or get anti-aging treatments. And we embrace it fully because… Why shouldn’t they? We can say the same about different age demographics. From order clienteles to millennials and Gen-Zers, beauty is being embraced and one reason for this is the emergence of hyper-personalized approach which will be discussed below. The spirit of 2020 is geared toward being more inclusive and this is great news for the beauty industry! This, in addition to technological advancements over the years.
“Our desire to feel more beautiful is no different than our desire to become better in other aspects of our lives.”