What does the new decade have in store for the beauty world?
2019 has been quite a year for the beauty industry – across all branches and specialties. We saw an industry-wide shift toward ultra-customized beauty products and enhancements, with more and more consumers choosing the most natural route. One apparent result of this progress is the broadening market that we are seeing which will continue to widen this 2020 and onward. We’re seeing a significant rise in diversity. People coming from all walks of life, backgrounds, colors, and gender identities are welcoming the benefits of enhancing their physical appearance. Looking at beauty from this perspective allowed us to accept that beauty enhancements are just another way to boost confidence just as it is acceptable for one to invest in personality development programs. As awareness that our desire to feel more beautiful is no different than our desire to become better in other aspects of our lives, society is becoming less judgmental of people who choose to receive beauty enhancements.“Our desire to feel more beautiful is no different than our desire to become better in other aspects of our lives.”

Pushing Boundaries Using Technology
With new beauty technologies continuously getting more sophisticated, we are able to provide beauty products and enhancements that are more NATURAL. This appeals to more people because of how our culture has evolved today.Integration of Beauty and Wellness

- LightStim LED Light Therapy
- Hyaluron Pen Infusion
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What the 2020 Trends Mean for the Permanent Makeup Industry
Hyper-Personalized Products and Services
Focusing now on semi-permanent cosmetics, the industry has also achieved great success in developing and offering more customized beauty products and services. With modern PMU tools and techniques, we are able to provide treatments that are fit for each individual seeking beauty enhancements. Eyebrow microblading, for example, used to cater to fewer clients. Since microblading is not a one-size-fits-all solution for eyebrow problems, we can offer them other options like microshading and ombré brows. Depending on a person’s skin type, skin color, and preferences, there are now several choices for them to have beautiful brows and still have them looking natural.
Safer and Healthier Products and Treatments
As we’ve learned, the beauty industry is becoming more integrated with health and wellness. A great example of this is how Keratin, a natural product used in lash lifting, is healthier than older popular products. Keratin nourishes lashes from the roots and contributes to your lashes’ health as it grows.More Career Opportunities for Beauty Artists
All these developments being said, through the evolution of permanent makeup, the semi-permanent cosmetics industry has opened its doors to aspiring artists, young and old for more career opportunities. Becoming a successful certified microblading artist is now more attainable than ever, thanks to PMU academies that are committed to providing quality education to artists. You can get started with microblading whether you have previous PMU experience or not and move on to more advanced techniques.